A focus group interview is an unstructured, free-flowing interview
with a small group of people. It is not a rigidly constructed
question-and-answer session, but a flexible format discussion
of a brand, advertisement, or a new-product concept. The group
meets at a central location at the predetermined time.
Infocus@Business offers comfortable and spacious facilities
with high quality, state-of-the-art equipment to satisfy the
requirements of any client.
Infocus@Business offers high resolution recording of focus
group events. Our powerful editing equipment allows us to
provide clients with an excellent finished product. Our moving
camera can capture and record the facial expressions of participants
to better ascertain their hidden emotions. The focus groups
can be recorded on VHS, audiocassettes, or CD-ROM.
We have created a special recording and edition studio at
Cobian's Plaza Royal Suites, where our comfortable and spacious
facilities are provided with high quality state of the art
equipment to satisfy the requirements of any client. There
you can find a conference room where focus groups can meet
while clients can observe their behavior through a huge one
way mirror, all this while hidden cameras record the event.
The facilities have the capacity to accommodate business meetings
and seminars. There is also an adjacent exclusive client's
meeting room with a great environment and comfortable space
where they can discuss and exchange opinions about the ongoing
focus group reactions. Infocus@Business coordinates sessions
around the island, offers alternatives such as development
of studies, moderation, recruitment and technical support.
offers highly experienced moderators with the capacity to
guide any kind of focus group session.
These moderators are responsible of setting the guidelines
established by the client previously in order to conduct the
focus group session appropriately.
Utilizing the focus group as a tool, Infocus@Business can
help you obtain valuable information like:
marketing campaign ideas
Kind of Session
the focus group consist of an interviewer or moderator and
six to ten participants. The moderator is responsible for
setting the guidelines with the client to introduce the topic
and to encourage group members to discuss the subject among
themselves. We have highly experienced moderators with different
skills to guide any kind of focus group session. The recruitment
strategies are chosen according to the client's specifications
and the participants can be contacted through face to face
interviews, by telephone or by direct referral from clients.
Professional translators are available for the sessions. We
have in-house translation equipment with the latest in wireless
headphone systems conducted simultaneously with the session.
Other features include full technical support, verbatim transcripts,
hostess services, a variety full variety of menus for food
and beverages, and secure and convenient parking.
Focus groups allow people to discuss their true feelings,
anxieties, and frustrations, as well helping you determine
the depth of their convictions, in their own words. The primary
advantages of the focus group interviews are their relative
speed, ease of execution and low cost.
For more information about any of our services or research programs,
please contact us by phone at 787-725-2971 or email at email@example.com