Fast Track is an omnibus study conducted by InFocus@Business
with the purpose of gathering market and opinion research
in a fast and accurate way.
The Fast Track can be used to monitor sales and market share
of products and services over time. It can also be used to
collect information for marketing decisions, or to collect
any type of information your company is in need for.
The study is conducted four times a year on a quarterly basis.
The questions for the study can be provided by you, or our
team of experts can meet with you, study your information
needs, and establish a set of questions that are right for
The different formats for the questions can be:
Open-ended question - Question presents no response
options to the respondent. Rather, the respondent is instructed
to response in his or her own words.
provides response options of the questionnaire.
/ attributes - Utilizes
a scale developed by the researcher to measure attributes.
The response options are identified on the questionnaire.